Help them grow happy and strong
Support their development with food made just for young pets, from nutrient-rich recipes to age-appropriate portions.
Bring comfort to every corner of their world
Help your puppy or kitten feel safe, settled and ready for everyday adventures with cosy beds and blankets, cat litter and grooming must-haves.
Thoughtfully designed toys for safe, gentle, and playful moments, perfect for your puppy or kitten's early adventures.
Make every moment a chance to learn
From puppy pads to gentle training aids and fun toys, help them learn the basics while keeping their tails and whiskers happily in motion.
New pet parent checklist:
✔ Register them at a vet
Book your new pet in for a general health check and get advice on their flea, tick and worming plan. They’ll also need to be microchipped (required by law). You can also discuss your puppy’s vaccination plan.
✔ Create a safe, enclosed space
Whether it’s a crate, playpen, cosy carrier, or a pet-proofed room, make sure your new arrival has a secure area to relax and settle in.
✔ Soft, washable bedding
Choose comfortable bedding that’s easy to clean. They’re perfect for snuggles, naps and helping them feel at home.
✔ Food and water bowls
Opt for separate, non-slip bowls to keep mealtimes calm and easy.
✔ Age-appropriate food
Feed them the same food they were given by their breeder or rescue initially, and if you plan to switch, do it gradually over 7-10 days to avoid tummy upsets.
✔ Collar and ID tag
A safely fitted collar with an up-to-date contact number gives extra peace of mind as they explore their new surroundings.
✔ Lead and harness
Helpful for early socialising and training as they get ready for walks.
✔ Litter tray and litter
Place the tray somewhere quiet and easy to access. Most kittens learn quickly once the setup is right.
✔ Car travel essentials
Use a secure carrier, crate or restraint to keep your young pet safe and comfortable during journeys.
✔ Gentle grooming items
Soft brushes, pet-safe shampoo and a toothbrush help them get used to regular grooming from an early age.
✔ Training treats and rewards
Positive reinforcement works wonders. Small, tasty treats help puppies learn commands and kittens love encouragement for good behaviour as well.
✔ Toys for play and enrichment
Choose safe chew toys for teething puppies, and scratching posts or interactive toys for kittens. Enrichment puzzles keep both curious little explorers entertained.
✔ Poo bags or litter disposal bags
Whether you’re heading out for a walk or cleaning the litter tray, it’s handy to have cleanup supplies ready.